The Polar Plunge was a tradition started in 1990 when a dozen club members and their families gathered on New Year’s morning at the Seawalk Plaza in Jax Beach and ran into the chilly waters of the Atlantic Ocean.

Now, 30 years later, upwards of 1,000 people show up every New Year’s morning for this annual event. It’s a great way to start the New Year by acting outside the box and kick starting those resolutions! Everyone is welcome and encouraged to join…the more the merrier!